ANUJ RAKYAN
A billionaire in
just 42 Months!! Yes.. you read that correctly. Stotyof Anuj Rakyan, founder of India's first leading Cold-pressed juice
company, RAW Pressery, became a billionaire in just 42 months after starting
his company.
Before RAW Pressery was established, Anuj was
an investment banker and then he became a brand consultant. Anuj completed his
graduation from Duke University, North California. Then he opted for a
Marketing course and started his career in Morgan Stanley as an investment
banker. later Anuj joined Future Brand as a Brand Consultant and then came back
to India and reveal his skills and knowledge in the Diamonds and Jewellery
companies like Gitanjali Gems and Nirav Modi Jewels for almost 10 years.
Anuj Rakyan met an accident in 2014, he broke his back and
then he realized the importance of nutritious and healthy food. That's when the
idea of cold-pressed juice came into picture.
Anuj started RAW with 1.5 crores in 2014. These Juices are made with a
test High-Pressure convert (HPP)
automation that fend off decay and preserves the nutritional value of fruits
and vegetables. Pressery was started with only 6 flavours and now expanded to 30
variants of juices and each of their juices is made such as it aims at
addressing a specific nutritional need of the body. They started their business
in Mumbai and now available across Delhi, Gurugram, Bengaluru, Hyderabad,
Chennai, Chandigarh, Kochi, and Ahmedabad.
Anuj says, based
on the market studies I prefer to be on my own in terms of quality. I believe in learning from the local farmers
who bring in fresh produce every day. I would buy the fruits and vegetables,
treat them and make them into juices or smoothies and then set out to deliver
the bottles to the few clients I had initially. Time was the most important
factor and so was the need to see that the juices are delivered within the time
frame that doesn't allow bacteria growth,
"Anything related to a healthy
life can’t be transient. Cold-pressed juice will soon replace tetra packs in
all markets.” - Anuj Rakyan
RAW has more than
1000 outlets in the country and has around 200 employees. These juices have 21
days of shelf life and if they are unsold, RAW takes them back and distribute
them to various events till the time they are safe to drink. It's not enough,
RAW has taken another step for social cause and helping the poor children by
providing them school uniform produced from recycling their used bottles.
RAW Pressery is
now planning to enter food products labelled as "Clean Label". Anuj’s
idea is to organise the fresh fruit market as well. These food products will
resemble the home food and will be served in ready to eat packets. This story
is truly an inspiration that shows even a small idea of change can make a big
impact. RAW Pressery is now a 250 crores company from 5 crores within 42
months.
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